Texts claim – and films prove. Also, moving images are easier to consume. And most importantly, they are more sensual, more fun. In short: films are great tools for communication!
Show what’s what
With an image or corporate film, you can show the philosophy behind your organization or company in a unique way. As a result, you become more accessible. This has a positive effect on the perception of your stakeholders. Be it for employees, suppliers or consumers, videos can create transparency and trust. Forecasts predict that video traffic on the internet will continue to increase. In other words, the time spent on websites will be longer and viewers will be able to absorb more information. In conclusion, everything speaks for the moving image. But when does video really make sense? Of course, you can have a film produced simply for fun – because it’s always fun. But usually, superiors want to know exactly which goals are to be pursued with it. In the following, we list some cases in which a video makes sense for your company.
Mergers, layoffs, reforms: A modern company is constantly changing in order to remain competitive. Even if it is only the introduction of new software. So consequently, the communications strategy is of particular importance here. Above all, it can be most efficiently supported by videos to involve and inform both stakeholders and employees.
Elk test or exhaust gas scandal? Some industries are more at risk of crisis than others. But a crisis can cost a company millions. Therefore, the right actions and a well-planned communication management are of enormous importance. But still, many large companies are discontinuing many or all communication measures in the wake of looming crisis. Often, tactical considerations play a role. Or sometimes, it is simply a matter of budget cuts or even complete spending stops. Such cuts often first and foremost affect internal communications measures. But whether internal or external communication is involved: The bigger the crisis, the more important communication becomes. Proactive and open media behavior however, can do much to leave the trough behind. AND videos can contribute a great deal to clarification, transparency and correction of misperceptions.
Videos are the most obvious and popular way of generating the interest of young people. Before someone decides on an apprenticeship or an employment in a company, he or she would like to find out as much as possible about it beforehand. And with a video, a company can present its employee culture and philosophy, because the modern employee attaches importance not only to a good salary, but also to a collegial environment, appreciation, and development opportunities.
No one knows your company? Especially not the target groups that play an important role for you? Or do you want to develop a new target group? Or do you want economic growth but you have to struggle with a lot of competition in your field? Then it makes sense to support your goals with a video. It can be an image film or an advertising spot, a musical in the factory hall or a documentary social experiment. When it becomes viral: Jackpot!
User or brand activation usually takes place via Internet content. Whether product launch or the intention to stimulate the consumer to consume: This process can be accompanied by an excellent video.
In this context, explainer or product videos are particularly important. At trade fairs or on the corresponding channels on the internet. The benefits are obvious: Many people can get to know the product in a few minutes and may decide to purchase it. Of course, this does not only apply to the B2B sector.
Here, the borders can run smoothly to the B2B area: Be it a foyer loop, conferences/press conferences or videos to inform journalists and bloggers on the company website: This is where success is shown and innovations are explained.
Last, but not least, videos are also very suitable for internal communications. For the motivation and information of employees, as well as for their identification with the company. This includes messages by the management, the presentation of successes, e.g. in a review of the year, hosted on the intranet or presented at the Christmas party.
Zarah Ziadi, mmpro