Snackable content is on everyone’s lips. A term that whets the appetite. For more. What hides behind the word and how you can produce bite-sized content pieces yourself, that’s what
Creative techniques. Isn’t that mutually exclusive? A planned procedure and creativity? For a long time, I considered creative techniques to be nothing more than a business idea for meaningless seminars
Everyone knows them from their student days: the professor giving the lecture so thrilling that after minutes everyone falls asleep. I had one who, after a lukewarm greeting, dropped his
Most viewers don’t notice it because it is not there. And yet it’s an important part of the movie that works because it’s missing: It’s the omission. Because no film
Whether a film project is crowned with success in the end and contributes to the satisfaction of all stands and falls with the briefing. Often the customer himself does not
Texts claim – and films prove. Also, moving images are easier to consume. And most importantly, they are more sensual, more fun. In short: films are great tools for communication!