The Art of Leaving Out

Most viewers don’t notice it, and rightly so, and yet it’s an important part of the movie that works because it’s missing: It’s the omission. It’s exactly as important as

The blog editorial team introduces itself: Christiane Freitag // Head of Format Development

Storytelling My marketing career began when I was 7. “More mood.” I thought and scribbled on Papa’s sales folder (he was a representative for a company with the catchy name

Good Briefing, Bad Briefing – 6 Tips for a Successful Project Start

Whether a film project is crowned with success in the end and contributes to the satisfaction of all stands and falls with the briefing. Often the customer himself does not

8 Use Cases for a Corporate Video

Texts claim – films prove. In addition, moving images are easier to consume: They are more sensual, more fun and the makers can influence even better which pictures should be

mmpro produces worldwide series of portraits for GIZ

Over the last years, we have implemented several projects for GIZ and have recently done so again: in Ethiopia, Namibia, Nepal, Kosovo, Colombia, Morocco and Germany. The GIZ [German Society

mmpro Blog Goes Live

Again … another blog. That’s right, but we just can not help it. We have to. We love corporate videos and we want to write about them, but that’s only